Just a few years ago, I began seeing a new name brand spread like wild ﬁre through society. The name brand was interesting, catchy, and embodied the “redneck beach bum” persona that so many were striving to carry. The brand was called “Salt Life” and it took the south by storm. In such a short amount of time, seemingly every family had Salt Life shirts, Salt Life hats, Salt Life bumper stickers; the entire campaign was nothing short of marketing genius. As I sat and thought about the idea of Salt Life and what the brand represented, I thought of all of the necessities and habits of culture near the beaches of the United States had, from the beach chairs to the late night sea-fishing.
The more I thought about the brand though, the more I began to see the undeniable application to the life of a Christian. Matthew 5:13, in the Sermon on the Mount, Jesus tells us that we are the salt of the earth. The inescapable truth is that if we are going to claim the name of Christ, we must be prepared to live “The Salt Life.”
When we think of Christianity, we must recall all of those things necessary to truly embody a disciple of Christ and carry them out in our own life. We must be ready to study God’s word and learn it. We must be ready to evangelize. We must be ready to be a servant in every capacity. We must be ready to be the salt of the earth, because after all, “if salt has lost its taste, how shall its saltiness be restored?” Aim to live the “Salt Life” each day.
Calvert City church of Christ
Calvert City, KY