Just a Nickel

[280 words] Candy manufacturer Clarence Crane wanted a “summer candy” that could withstand heat better than chocolate. So, he came up with what was called the  “Life Saver” due to its shape resembling that of a traditional ring-style life preserver. But he did not have much luck selling it. So he sold the rights to Edward John Noble for $2,900. Noble tweaked the packaging but what really made the candy take off was his marketing approach. Noble would install Life Savers displays next to the cash registers. He’d encouraged the owners to always give customers a nickel in their change. With the slogan “Still only 5 cents” staring at them there and a nickel in their hand customers couldn’t resist. It’s hard to resist the easy. That is what Satan does. He makes sin easy. It’s just “fill in the blank”. It is only a little lie. It is just…