The Salt Life

[283 words] Just a few years ago, I began seeing a new name brand spread like wild fire through society. The name brand was interesting, catchy, and embodied the “redneck beach bum” persona that so many were striving to carry. The brand was called “Salt Life” and it took the south by storm. In such a short amount of time, seemingly every family had Salt Life shirts, Salt Life hats, Salt Life bumper stickers; the entire campaign was nothing short of marketing genius. As I sat and thought about the idea of Salt Life and what the brand represented, I thought of all of the necessities and habits of culture near the beaches of the United States had, from the beach chairs to the late night sea-fishing. The more I thought about the brand though, the more I began to see the undeniable application to the life of a Christian….