Look At Your Ways, Now Look Back At Me

[271 words] Old Spice was having a tough time. It was getting crushed by its newest competitor Axe with its hip image that appealed to youth. Old Spice was…old. How could they regain their strength in the market? They were able to do it with a new quirky ad campaign that changed their image and strongly appealed not to men, the primary users of their product, but to women the primary purchasers of their products. Sixty percent of their body wash was bought by women. I wonder if we are not having the same problem in our churches today. You hear all the time about how churches are shrinking. We see the statistics about how the next generation is becoming less religious. The first response is to try to change in order to attract that demographic. Be hip, lose the old ways, let popular culture determine your message and actions….